Two Cities, One Surge: Capturing Paraguay’s Parallel Booms in Real Time

Hey guys, Mikkel here,

If there’s one thing we’ve learned after nearly a year dissecting this market, it’s this:

Paraguay doesn’t have one growth story…

It has a unified story playing out across two powerhouse cities.

Asunción: the financial and political capital.

Ciudad del Este: the production hub and commercial trade gateway.

Together, they form an unusually balanced ecosystem… especially for a high-growth emerging market.

One city provides stability in portfolios, the other injects velocity.  

They look different on the surface…

…but they ride the same current - both pulling capital, talent, and opportunity into the country at record pace.

Both are expanding.

Both remain undervalued.

Both offer what’s rare today: affordable entry points with serious upside.

In Asunción, you get the steady hand of a capital city.

Established and predictable. 

Then there’s Ciudad del Este.

The booming border city where Paraguay, Brazil, and Argentina meet.

A city in motion… cranes in the sky and shovels in the ground. 

…and here’s the best part for investors just like us…

You don’t have to choose which city should be a part of your portfolio.

Hold stability in Asunción.

Capture acceleration in Ciudad del Este.

Two markets.

One jurisdiction.

One unified strategy.

Across both markets, the fundamental underpinnings that offshore investors like us need to deploy capital most efficiently are achieved here due to the simple fact that both cities operate under the same legal framework that makes Paraguay such a strong and investable Plan-B jurisdiction:

• Property rights that protect foreign ownership
  

• A pro-business government that stays out of your way
  

• A territorial tax system that shields foreign-earned income
  

• Low entry prices, low holding costs, and high long-term potential
  

• Rapid infrastructure expansion linking the entire country together

Different markets, yes.

But driven by the same forces: confidence, capital inflow, and a national economy finally being recognized as one of Latin America’s fastest-moving, most stable and future-proof countries.

…all underpinned by a country that is growing based on real production and real output. 

It’s not Asunción OR Ciudad del Este.

It’s Asunción AND Ciudad del Este.

Let’s get into it,

Different Growth Drivers, Same Economic Engine

Asunción serves as Paraguay’s financial and strategic hub. It’s home to major banks, government agencies, embassies, and multinational headquarters.

It’s the country’s legal, corporate, and administrative core, where policy, finance, and infrastructure planning begin.

Rental demand here comes from executives, professionals and government workers who want proximity to their offices. 

Ciudad del Este, meanwhile, is the commercial interface with the rest of the continent.

It drives the trade, logistics, and industrial output that make Paraguay’s macro story real.

Energy production, manufacturing, and cross-border commerce power its economy.

Asunción is where the country’s vision becomes execution.

The rental market here is shaped by stability, predictability, and quality. 

Apartments fill fast.

Office towers run at near capacity.

Ciudad del Este, on the other hand, is where the hands get dirty.

Manufacturers set up here to leverage cheap power and proximity to Brazil’s massive industrial south.

Every year, billions of dollars in goods move through this corridor… and every year, that number increases.

It’s the country’s most electric market (no pun intended)… and it’s growing fast.

Together, they can work in unison to form a balanced portfolio within a single country.

…think diversification without the complexity of juggling multiple jurisdictions.

Diversified Demographics & Timing Cycles

For investors, this dual-market makeup is one of Paraguay’s most powerful advantages.

Asunción’s market cycle moves more slowly and is more predictable. It’s largely driven by internal migration, rising middle-class demand, and steady infrastructure investment.

Prices appreciate gradually, yields remain consistent, and occupancy rates are high in commercial, residential and hotel developments.

It’s a market that rewards patience and long-term positioning.

Ciudad del Este’s cycle, on the other hand, moves faster. 

Appreciation spikes around infrastructure advancements and industrial growth milestones.

Projects like the expansion of Ruta PY-02, the second bridge to Brazil, and the creation of new logistics and manufacturing zones are perfect examples of how these infrastructure advancements directly correlate to increased real estate prices.

These surges attract new workers, suppliers, and developers, which, in turn, drive housing demand (and ultimately higher rental yields) as supply in the region still lags behind demand.

This contrast can create portfolio balance:

Asunción anchors your portfolio with stability and reliable cash flow.

Ciudad del Este accelerates your growth with faster equity appreciation.

Holding both in your offshore portfolio is the savviest move investors like us can make, as the two cities will reinforce each other in real time; Asunción anchors your portfolio with stability, while Ciudad del Este accelerates your equity upside with event-driven growth.

It’s portfolio diversification without leaving the country.

Paraguay’s population is young, ambitious, and upwardly mobile, and that’s exactly what further fuels both cities.

Asunción attracts the country’s professionals and executives, a demographic that values education, healthcare, and a high standard of living.

These residents create long-term housing demand for modern apartments, gated communities, and branded hotels.

Ciudad del Este, by contrast, draws a younger, industrious population… factory employees, logistics workers, small business owners, and cross-border traders.

Its housing demand revolves around affordability, proximity to work, and walkability.

Together, these two cities capture both sides of Paraguay’s demographic growth. 

This duality provides investors with exposure to Paraguay’s full demographic spectrum.

With both cities in your offshore portfolio, you capture both sides of Paraguay’s demographic curve: stable income from established professionals in Asunción and high velocity and yield from the emerging workforce in Ciudad del Este.

Both are driven by real demand, and both are grounded in fundamentals that make Paraguay one of, if not the most, investor-friendly environments in the region.

Asunción and Ciudad del Este equally benefit from Paraguay’s defining macro-economic strengths:

• Global political neutrality

• Abundant renewable energy and full energy independence

• Low inflation, a strong local currency and a solid conservative banking sector

• A territorial tax system that leaves foreign income untouched

• A pro-business government and a simple regulatory environment

• A young, growing workforce and an expanding middle class

• Strategic location in the heart of South America

• National focus on infrastructure and modernization

Whether you’re seeking income stability, rapid appreciation, or a blend of both.

You’ll find it here.

It’s not “either/or.”

It’s both.

That’s the advantage of balance that Paraguay offers investors just like us.

Spotlight Entry Point - Asunción: A Brand-Name Gateway to Paraguay’s Capital

Tourism, corporate travel, and regional conventions are all rising sharply... yet the supply of internationally branded hotels remains limited. 

Enter the Ramada Hotel, a pre-construction development strategically located in one of Asunción’s fastest-developing districts.

Projected annual returns range between 11% and 13%, backed by professional management, established brand equity, and proven reliable demand in the region.

If you make the savvy decision to invest in this project, you’re buying into cash-flow stability, global brand credibility, and an asset type positioned to hold its value over time (hotels are notoriously known for maintaining strong year-round occupancy rates). 

When you combine those fundamentals with branded developments like the Ramada, you get a rare investment opportunity: 

• Professional management ensures operational continuity, which translates into a great guest experience, which leads to more return visitors
  

• International brand visibility that will drive higher occupancy rates and reasonably justify pricing premiums
  

• Long-term value appreciation supported by infrastructure and urban expansion

…and because it’s still early in development, entry pricing remains a fraction of what comparable assets would cost in other parts of Latin America.

For investors who prioritize predictability, Asunción is the anchor city to build around.

As more international developers and funds enter Paraguay, these kinds of early, accessible ($100k range) opportunities will start to disappear… quickly. 

If you’re serious about positioning yourself inside the capital of one of Latin America’s most quietly explosive markets, now is the time.

Availability is limited, and only a few units remain available in the Ramada hotel project.

With projected returns of 11% to 13% annually and construction scheduled to break ground in March 2026, I can tell you right now: your chance to invest in this project won't last long.

I have personally already acquired five units here. 

...each unit cost me just over $100,000 USD after closing costs, by the way…

This is a price point that’s almost unheard of for a branded, managed hotel property in a national capital… and once we break ground in March of 2026, you can expect the entry point to rise sharply during the projected 18-month build time.

Now, I need to make it clear that most of these units have already been scooped up by members of the Expat Money community who joined in live a couple of weeks back during the Summit, where my partner in this project, Markus Amann, unveiled this opportunity.

There’s still a small window of opportunity available for those of you who want to follow suit and act alongside the other savvy families and investors from our community who invested in this project.

…but again, once construction begins, the prices will inevitably climb (that is, assuming there is any inventory even left by then).

As Paraguay’s capital continues to gain international attention, the era of 100k entry points will close fast.

If you’re serious about positioning yourself in one of Latin America’s most stable (and growing) markets, you have to send my partner, Markus, an email right now at [email protected].

Once construction begins in March 2026, the next chapter will already be underway…

…and those who waited will be watching this market grow from the outside.

Don’t wait. Send Markus an email right now here: [email protected]

Spotlight Entry Point: Ciudad del Este - Paraguay’s Frontier of Acceleration

If Asunción is Paraguay’s steady hand, Ciudad del Este is its heartbeat of progress.

Fast…. and accelerating relentlessly. 

This is where investors go when they want to see their capital multiply… quickly.

…and where early action translates directly into exponential growth.

Ciudad del Este has long been Paraguay’s second-largest city, but economically, it’s racing toward the top in terms of output.

Ciudad del Este is growing from the ground up: energy, manufacturing, logistics, trade, and residential development all advancing simultaneously.

…and right now, it’s happening in real time.

Few cities in the world are as strategically positioned as Ciudad del Este.

Located at the Tri-Border where Paraguay meets Brazil and Argentina, it sits at one of the most active commercial intersections in the entire hemisphere.

Billions of dollars of hard goods (and energy) cross this region each year through the Puente de la Amistad (The Friendship Bridge), which connects Paraguay directly to Brazil’s massive southern industrial areas.

Ciudad del Este isn’t just connected to commerce… it drives it.

Its economy thrives on trade, logistics, and manufacturing, all supported by cheap energy and efficient transport corridors.

Just north of the city, the Itaipú Dam (one of the largest hydroelectric projects on Earth) powers the nation with some of the lowest energy costs in the world. 

This unique mix is attracting manufacturers, service companies, and logistics operators from across the country who come here for the natural advantages that keep production costs low.  

For investors, that means real, organic demand across the entire property spectrum from workforce housing and commercial offices to logistics parks and mixed-use developments.

Every truck crossing the bridge, every shipment processed through customs, every professional family relocating here… it all feeds into the same accelerating machine: a city where harnessing energy, physical production and trade are the foundation of the economy. 

Despite all this, Ciudad del Este remains dramatically undervalued compared to its potential.

(This pricing gap is another one of your advantages, by the way.)

While Asunción provides steady, institutional growth, Ciudad del Este offers compounding momentum… appreciation that moves in surges, not slow and steady climbs.

When a logistics park fills up, when a bridge opens, or when a mixed-use complex goes vertical, values in the region rise.

…and right now, multiple catalysts are firing at once:

• The new second international bridge to Brazil is open, easing congestion and creating entirely new logistics corridors that are unlocking growth
  

• Industrial zones that were once peripheral are now prime real estate
  

• Residential projects near the 8th Kilometre are being fast-tracked to meet demand from workers and professionals relocating here for great career opportunities

This is a once-in-a-decade type of jurisdiction: limited downside, substantial upside, and timing on your side.

If there’s one area defining Ciudad del Este’s next chapter, it’s the 8th Kilometre.

This is where top-grade residential and commercial developments are emerging, thanks to the hard work, conviction, and long-term approach my partner Fernando has taken by spearheading several projects in the area (long before other developers were paying any attention to this specific zone, I must add).

Fernando’s approach to clustering a variety of different projects (commercial office spaces, gated communities & high-rise apartment buildings) in the same region has created an entirely new district in an area that was nothing but dirt roads just a few years ago.

…and clustering changes everything for investors early into the “build zone”. 

When multiple strong projects are in close proximity, land values reinforce each other.

“Clustering” is how undervalued corridors turn into internationally renowned districts…

…and it’s happening here, right now (again, all thanks to my partner Fernando and his keen investment thesis, which led him to start breaking ground in a part of the city that others failed to see the value in).

Now, Ciudad del Este’s 8th Kilometre is literally the fastest-moving district in Ciudad del Este.

Be it The Hub.8, The Soho or the Concept tower, when you decide to deploy your capital in Ciudad del Este, you’re doing so in a district where every project amplifies the next, creating a self-reinforcing ecosystem where residents, businesses, and investors all benefit from one another’s presence.

That’s the clustering effect in action… and it’s how value accelerates fastest.

Tenants attract businesses.

Businesses attract infrastructure.

Infrastructure attracts capital.

And capital drives appreciation…

That is why the “clustering effect” is so powerful. 

For those seeking turnkey setups that deliver immediate returns, a handful of units are already available in Ciudad del Este for you to explore.

If you’re ready to position yourself inside the 8th Kilometre, whether through pre-construction, mid-construction, or rental-ready units… now is the time to act.

My partner Fernando is standing by and will help you identify the best opportunities for your person.

You can reach Fernado directly by sending him an email at [email protected].

Fernando will walk you through the various projects and help you choose the unit that aligns with your unique investment goals.

Ciudad del Este is no longer Paraguay’s “second city.”

It’s the engine of a new economy… and those who get in early will reap the biggest rewards.

To get in on the action in Ciudad del Este and explore your options in this region, send Fernando an email right now at [email protected].

Accessible, Attainable & Built for Every Type of Investor

In most emerging markets, by the time the headlines arrive, the best opportunities are already gone.

Prices surge, regulations tighten, and investors like us get priced out by the major institutions.

…but thankfully for all of us, Paraguay isn’t there yet.

Not even close.

It’s one of the last remaining markets where first-mover advantage still means something… 

Paraguay is still a place where you can enter early, at sane price points, and watch your capital compound as the country grows.

This isn’t (yet) a playground for hedge funds or institutional capital.

It’s an accessible market where both seasoned investors and first-timers can participate side by side.

Institutional-grade projects like the Ramada in Asunción are still available for around $100,000 USD a unit.

Or, if you’re new to offshore investing, Ciudad del Este offers multiple entry points for under $80,000….

…and in some cases, EVEN FAR LESS if you decide to allocate your capital into our latest commercial project in Ciudad del Este, (Hub.8).

Sub-80k for a tangible, income-producing asset inside a development corridor backed by real infrastructure and trade demand.

Tell me where else you can find this type of entry point… (I’ll wait).

In Paraguay, the reality of owning a cash-flowing, value-appreciating hard asset in one of the most balanced, forward-looking economies in Latin America is well within your reach.

I mean, come on - regardless of whether you invest in Asunción or Ciudad del Este, you can do so for well under six figures.

If you want to explore investment options right around the 100k range, like the Ramada Hotel opportunity in Asunción, you need to reach out directly to my partner, Markus Amann, at [email protected].

Or, if you’re more interested in capitalizing on the rapid growth happening in Ciudad del Este, my partner Fernando can walk you through current availability and upcoming developments we have inside the 8th Kilometre cluster. You can reach Fernando here: [email protected].

Whether you move now or later, I highly encourage all of you reading this right now to get the conversation started with either (or both) of my partners.

Go ahead and start building a relationship with them now.

Even if the timing for your unique situation is not right at this moment, you’ll be well served to have already spoken with them when you are ready to get things in motion.

In most emerging markets, by the time the world starts paying attention, pricing has already outpaced accessibility. 

But Paraguay isn’t there yet… 

It’s still early.

It’s still a market where you can start small, scale strategically, and grow your footprint as the country itself rises.

…and if you’re newer to offshore investing, simply looking for an achievable first step into the offshore investing world, Paraguay may be the single best starting point on the continent… let alone in the world.  

For less than the cost of a parking space in many major North American cities, you can own a modern home in a master-planned community, a small commercial space in a booming logistics corridor or a fully managed, brand-backed hotel room.

…and the costs of holding your asset are negligible by global standards. 

That’s the power of Paraguay today: accessible, attainable, and built for every type of investor.

The door is open right now… but like every frontier that eventually becomes discovered, it won’t stay open forever.

Write to Markus about taking out a position in the new Ramada hotel in Asunción: [email protected].

Secure a commercial or residential unit in Ciudad del Este with Fernando: [email protected].

Speak soon,
Mikkel